The most memorable experiences aren’t just well-designed; they happen in the right emotional environment. And for brand and experience leaders and operators, the platform is part of the experience.
We know from behavioural science that emotional context shapes everything: how audiences process what they encounter, what they retain, and how they respond to the brands they meet along the way.
The environment is not neutral. It is doing work – either for you or against you.
Pinterest has built something rare: a platform where people arrive with intention, in an open and aspirational state of mind. Positivity by design isn’t a tagline but is a deliberate set of product, policy, and cultural decisions that shape every interaction on the platform.
In this exclusive in-conversation session, behavioural scientist Lea Karam opens with a short provocation on emotional architecture: why the context surrounding an experience is as powerful as the experience itself, and what the science tells us about how positive environments change human behaviour and recall.
Lea then interviews Pinterest’s MD Caroline Orange-Northey on stage for a frank, expansive conversation about what it looks like to build a platform around inspiration, discovery and positivity – and what experience designers, brands, and operators can take from it.
A conversation on positivity by design, emotional architecture, and what happens when a platform puts human experience first; you won’t want to miss this.