This workshop is about featuring unbuilt experience projects – from the famous like Walt Disney’s failed Mineral King ski resort in the Sierra Nevada Mountains to the hidden like the Turner Entertainment Experience that was killed by the AOL merger with Time-Warner.
Key takeaways:
People will learn lessons from unbuilt projects, including the history of the experience industry, why projects fail (and it’s not always because of ROI) and most importantly, that there are no previous ideas because often times the timing just isn’t right.