For 12 years I have led a Bruce Wayne – Batman tandem career of UX / product direction by day and show design by night.
By Day: Head of Product Design for ASOS, Product Director for the biggest pan African eCom platform and most recently C-Suite for the US’s leading Experience Gift provider.
By Night: Show Designer for Public Service Broadcasting and the holographic Supernova Spectaculars project.
In my session, I ask: What can we learn from crafted user experience journeys, that applies to the design of immersive spectacles? And what can show design teach us about large reach interactive product design?
The answer will show a new way of thinking about your experience.
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About Gerred:
I help people create brilliant experiences. Focusing on digital product leadership, strategy and design, UX, research and innovation. I have done this for large scale consumer products and back-end data-heavy worksystems, and everything in between.
I also enjoy a ‘sidebar’ of producing playful physical installations and performance/stage design.
