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Immersive Retail
In 2026, the shopping centre of the past is dead – you now have to be ‘more than a store’. With Wake The Tiger and Phantom Peak heading to Westfield London and Stratford City, can the Experience Economy save real
Hot topics! Useful provocations! No phones! Chatham House rules! What happens in the WXO Business of Experience Room stays in the WXO Business of Experience Room. But the impact won’t…