Today’s guests don’t just want to be entertained – they want to play with the worlds they love.
From Netflix House to year-round horror attractions, the most talked‑about brands are borrowing straight from gaming: multi-level engagement, shared missions, and communities that feel more like squads than audiences.
In this session, we’ll show how gaming principles – honed in live experiences like Brawl Stars: Welcome To Starr Park – can transform any attraction, pop‑up, or touring experience into a living fandom engine.
You’ll learn how to design moments that invite guests to play together, not just pass through, and how to measure success in terms of belonging, not just bodies through the door.
Come ready to steal from gaming in the best way possible.
Key takeaways:
- A Multi‑Level Engagement Map
A plug‑and‑play framework to design for casual guests, engaged fans, and super-fans in the same experience—so there’s always a next level to climb. - A Shared Experiences Toolkit
Practical prompts to answer “What do our guests actually do together?” and turn passive scenes into memorable, co-created moments people talk about later. - An Actionable Pilot Plan
A clear first step for testing these ideas in your next event, pop‑up, or touring experience—without needing a blockbuster budget or a total redesign.