Impactful experiences create a transformation in their guests…but how do we design to create embodied, emotional connections and meaningful, memorable audience journeys?
Drawing on 25 years of creating immersive, site-specific, and experiential work, Zach will offer practical tools and considerations on creating emotionally engaging audience journeys.
He will detail the myriad methods he and Third Rail Projects have used to create critically-acclaimed works that place the audience at the very heart of the storytelling including: Then She Fell, The Grand Paradise, Ghost Light, Behind the City, the VR adaptation of Wolves in The Walls, and many others.
Key takeaways:
- Why you need to hire a theater/dance/movement director as a consultant and/or key member of your team. What is crucial about designing for the whole body & choreographing/blocking the audience experience?
- Why it is important to create pathways for personal meaning-making through audience endowment and resonance. How does this offer essential and meaningful agency and participation?
- Why you might want to reimagine what intimacy means in immersive/experiential performance and activations. How we can foster deeply connected, emotionally resonant, and scalable audience experiences without relying on unsustainable performer-to-audience ratios?