A hands-on session where you get to actually make something!
Come early for what is bound to be a packed workshop for the tech curious and experts alike.
The guys from IF Magic are bringing their gear from NYC so you can explore how to design interactive experiences with technology.
You’ll build physical interactions and learn practical ways to integrate responsive tech into experiences without complexity or heavy engineering.
Lance and Isaac were with us at London Experience Week in 2025, activating the welcome tunnel and showing their incredible tech off to the crowds.
Experiences already “running on magic“ include life-sized video games at the Museum of Ice Cream, award-winning architectural installations in NYC, design studios at Stanford University, activations at SXSW and the Sundance Film Festival, sculptures at the Whitney ISP, and performances at The Getty in LA.