Experience design teams struggle to justify technology spend beyond the “wow.”
This session shows how digital twins are different from flashy demos— they are practical decision engines that reduce risk, control budgets, and improve guest outcomes.
With the help of the audience’s input, Michael Libby demonstrates a live digital twin built in real-time, incorporating crowd flow, capacity, and creative constraints.
Attendees will learn a repeatable framework for using simulation to test ideas BEFORE steel is cut—turning tech into a measurable creative advantage, not an expensive experiment.
Key takeaways:
- A Digital Twin Readiness Checklist to assess when simulation adds real value
- A Pre-Build Simulation Workflow teams can apply immediately
- A stakeholder-friendly way to explain tech choices using evidence
- A Tech ROI Scorecard linking creative intent to operational metrics