When we talk about immersive experiences, technology can sometimes dominate the conversation. But after encountering 900+ immersive works across three continents in three years, Katrina noticed a recurring pattern: tech alone doesn’t determine quality.
In this session, she introduces her AURA Framework (Agency, Universe, Resonance, Artistry) – a qualitative lens for thinking about how immersive experiences function and why they land. Rather than scoring or ranking work, AURA offers a shared vocabulary for reflecting on agency, world-building, resonance, and craft.
Whether built with cutting-edge tech or almost none at all, this session offers an experience-first perspective on designing work that holds together and connects with audiences.
Key takeaways:
- The AURA Framework (Agency, Universe, Resonance, Artistry) – A practical qualitative lens participants can use to think more clearly about immersive design choices, regardless of scale, budget, or technology.
- A clearer distinction between technology and experience quality – A sharper way to identify when tech is adding value versus when it’s compensating for weak design.
- Patterns observed across 900+ immersive works – Recurring design strengths and common pitfalls drawn from extensive firsthand experience across formats and contexts.
- Language to advocate for experience-led decisions – Clear vocabulary to help teams communicate why certain design choices matter, especially when navigating stakeholder pressure around technology.