You need to pitch yourself, your company, or your next project—but how do you explain something intangible?
Experience professionals face a unique challenge: clients can’t see value until it exists.
The result? Rambling explanations, blank stares, projects that die before they start.
This hands-on workshop uses the Pocket Pitch framework from How to Pitch (Almost) Anything (Pearson, 2025).
You’ll craft a working two-sentence pitch that translates vision into language stakeholders understand—whether pitching clients, explaining your studio’s value, or presenting a concept.
Bring a notebook. Follow the framework. Leave with a pitch you’ll use tomorrow.
Key takeaways:
- The Pocket Pitch Framework: A repeatable structure from Strategic Story Design that works for any pitch, any room, any context. Called a “Pocket Pitch” because it’s always with you — compact enough to remember, flexible enough to use forever.
- Your Completed Pocket Pitch: You won’t just learn the framework, you’ll build yours during the session. Leave with a working two-sentence pitch for yourself, your company, or a specific project — ready for proposals, client conversations, and networking the very next day.
- Audience-First Thinking: The Pocket Pitch works because it’s built on story structure — the same patterns behind every compelling narrative. Leading with how you help rather than what you do puts your audience at the center of the story, which is exactly where they need to be.
- The H.E.L.P. Checklist: Four questions that quality-check any communication before it goes out — not just pitches, but briefs, proposals, emails, and presentations. A practical editing tool drawn from the book that you’ll use long after the session ends.
- One Framework, Many Contexts: The same Pocket Pitch structure works whether you’re pitching yourself as a freelancer, positioning your studio, or presenting a specific concept to a client. The session shows you how to adapt it so you leave with more than one application in mind.