Our industry has been defending experiential with the wrong weapons.
Impressions.
Sentiment scores.
Case studies nobody believes.
There is a different way – revenue. And it can be predicted before work even begins.
Join Stephen Martell, VP Innovation at DE-YAN, as he draws a hard line between events that get attended and experiences that generate revenue; the gap between them is exceptional craft.
Great experiences print money.
Bad ones just burn it politely.
Key takeaways:
- Learn the three key impacts to revenue making experiences
- Explore the Experiential Revenue Impact predictive model
- Walk away with a usable tool to measure; the Experiential Performance Score