
The Art of the Easter Egg: How Play Created a $1B+ Pipeline.
A case-backed look at how playful details start business conversations and support pipeline growth.

The Baby Box is the home of hands-on learning – an intimate space dedicated to interactive one-to-few workshops where collaboration leads to real creation. Expect practical sessions, shared problem-solving, creative exercises and co-created outcomes, all designed to turn ideas into action. It is a focused environment for undisturbed learning, meaningful participation and the kind of inspiration that comes from building something together in the room.

A case-backed look at how playful details start business conversations and support pipeline growth.

A live demonstration of digital twins for testing crowd flow, capacity and creative choices.

Tales of refrigerated drinks and creative camaraderie, a deep dive into networks of inspiration and where ideas come from, food as a site for emotive experiences for years to come…

In this hands on workshop for all technical backgrounds, build interactions and learn practical ways to integrate responsive tech into experiences.

Come and experience BurnerSphere, the award-winning VR Burning Man recreation with co-producer Athena Demos.

In this special BRC Imagination Arts workshop, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move, shift and stay with them long after it's over.

Seven practical principles for shifting attractions from passive viewing to playable guest ecosystems.

A workshop on balancing financial return, guest outcomes and timing in experiential decision-making.

A practical framework for using AI to improve clarity, alignment and decisions in design.

A hands-on workshop on pitching ideas to brands with clarity, context and business value.

A cross-disciplinary narrative framework for linear, branching and open-world experiences.

Come and experience BurnerSphere, the award-winning VR Burning Man recreation with co-producer Athena Demos.

A conversation between creatives, investors and finance leaders on balancing viability and ambition.

Shift from designing, creating, and staging memorable experiences to meaningful, transporting, and transformative experience.

Lead session from the founder of the School of Experience Design.

A hands-on workshop on puppetry as a way to invite safe, voluntary participation.

A workshop to build a usable two-sentence pitch for projects, companies or ideas.

Barbie: The Dream Experience's Sarah Mendes on how to harness the emotional pull of the past for Millennials and Gen Z.

A breakdown of narrative fundamentals that drive return visits, advocacy and stronger guest impact.