
Unbuilt: What We Can Learn From Our Most Precious Projects
Tall tales of unbuilt resorts, nevermade theme parks and grand follies and failures – but what can we actually learn from these phantom projects?

Tall tales of unbuilt resorts, nevermade theme parks and grand follies and failures – but what can we actually learn from these phantom projects?

A welcome keynote from the Deputy Mayor of London for Business and Growth.

A gaming-led approach to building fandom through missions, shared play and community design.

A conversation on positivity by design, emotional architecture, and what happens when a platform puts human experience first.

An interactive session on making immersive media accessible to disability communities.

Immersive and location-based experiences are booming. But beneath the hype, have we actually figured out the formats that make money?

A workshop to build a usable two-sentence pitch for projects, companies or ideas.

While you're at LXW26, why not take in one of the capital's best experiences: LANDER 23 – supercharged by Clockwork Dog's COGS system.

A participatory exercise in mapping the networks that shape local experience ecosystems.

A hands-on workshop on puppetry as a way to invite safe, voluntary participation.

From bootstrapped brand to fringe pop-up to one of the UK’s largest commercial arts companies.

Three of the world’s most exciting tech-driven creators each get 7 minutes to show us how it’s actually done. The only brief we’ve given them: make us feel something real.

30% off tickets to Avora during London Experience Week 2026.

30% off tickets to Alcotraz during London Experience Week 2026.

30% off tickets to Moonshine Saloon during London Experience Week 2026.

Celebrate with the shortlisted finalists and winners of the Oscars of the Experience Economy, brought to you with Immerse LDN.

30% off tickets to Hexmoor during London Experience Week 2026.

Ever wished you would have scheduled some extra self-care time into your conference days? This is it! No decks. No pitches. No expectations. Just fresh air, sunshine and humans being humans, together.

30% off tickets to Vikings: The Immersive Experience during LXW 2026.

50% off tickets during London Experience Week 2026.

While you're at LXW26, why not take in one of the capital's best experiences: The Paddington Bear Experience – supercharged by Clockwork Dog's COGS system.

20% off tickets during London Experience Week 2026.

A practical case for using game engines as logic systems, not just rendering tools.

In the early 2010s, escape rooms were on the sort of growth curve that gets investors excited. And then, the growth plateaued. Or did it…? We look at what the escape room pioneers did next.