
Theatre, Myth, Music & Games: Designing Live Experiences in Hybrid Systems
A hybrid design case study combining theatre, games, music and systems into one whole.

The 103 is where sharp thinking meets real-world results. Packed with tech studies, insight sessions and proven case studies, this room spotlights the projects, platforms and innovations shaping the future of The Experience Economy. Expect brand-led and creator-led stories, practical learnings and examples with substance as well as a permanent home for our LXW26 partners – go meet the platform who can supercharge your project.

A hybrid design case study combining theatre, games, music and systems into one whole.

A framework for forecasting commercial return before production begins, replacing vanity metrics with measurable business outcomes.

A redesign case study using audience reaction data to test changes in an IP-led show.

A panel on using environments, interactions and narratives to shape social change.

Inside the decline in consumer trust for brands, businesses and institutions – and the new ways of trust development that need to be adopted.

Discover how we use COGS to develop novel solutions for dynamic audience flow control. Explore what’s possible when you break out of a strictly time-coded experience.

An exclusive audio visual collaboration between two creative minds of the experience world.

It's back for 2026! Present your ideas to a panel of investors, operators, and experience veterans – and get ready to pitch for your life!

How to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience

Rethinking the correlation between technology and quality in immersive experiences.

An exploration on how experiences now function as shortcuts to becoming – where people rehearse and revise their sense of self.

Discover how agile, iterative systems can transform your creative process, allowing rapid testing and adaptation for more innovative live experiences.

Experience design, community, production, neuroscience… The secrets behind the award-winning ArcTanGent Festival.

A live journey through music, visuals, and emotional storytelling from George Berlin and Jeena Earthiva.

From bootstrapped brand to fringe pop-up to one of the UK’s largest commercial arts companies.

A conversation on positivity by design, emotional architecture, and what happens when a platform puts human experience first.

A welcome keynote from the Deputy Mayor of London for Business and Growth.

A full sensory brand case study mapping taste, touch, scent and sound to guest perception.

An audio-visual journey-cum-playlist from German audio creative collective, KLING KLANG KLONG.