
The Story Codex: A New Framework for Narrative in Experiences
A cross-disciplinary narrative framework for linear, branching and open-world experiences.

A cross-disciplinary narrative framework for linear, branching and open-world experiences.

An exploration of how music and sound shape feeling, behaviour and transformation in space.

Rethinking the correlation between technology and quality in immersive experiences.

Whether it's Swingers or the recently-opened Poolhouse, what are the secrets to competitive socializing’s success?

A hands-on workshop on pitching ideas to brands with clarity, context and business value.

Practical tools from immersive theater for designing audience journeys, meaning and transformation.

Whether it’s a brand activation or a B2B event, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget?

How to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience

We bring you a unique, co-created generative AI cinema experience… from Sam?

A practical framework for using AI to improve clarity, alignment and decisions in design.

It's back for 2026! Present your ideas to a panel of investors, operators, and experience veterans – and get ready to pitch for your life!

A partnership case study on how collaboration and relationship data support brand impact.

A workshop on balancing financial return, guest outcomes and timing in experiential decision-making.

The Laboratory of Belonging is a place where visibility is examined with curiosity and care — and where participants leave feeling seen, heard, and celebrated.

An exclusive audio visual collaboration between two creative minds of the experience world.

A place for attendees to share opinions, discover new skills and make new friends.

A model for how destinations can fund, distribute and measure partner-led work at scale.

How teamwork, structure, partnership and collaboration will help build the experience ecosystem of the future.

Discover how we use COGS to develop novel solutions for dynamic audience flow control. Explore what’s possible when you break out of a strictly time-coded experience.

Seven practical principles for shifting attractions from passive viewing to playable guest ecosystems.

Inside the decline in consumer trust for brands, businesses and institutions – and the new ways of trust development that need to be adopted.

Lead keynote from the Co-Founder of Odyssey Works and the Experience Design Certificate Program.

A strategic session on where, why and how brands should scale events globally.

From Shanghai to Riyadh, from London to Los Angeles – the Experience Economy is evolving fast. This session is a global intelligence exchange: what’s working, where, and why.