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Sessions: London Experience Week
Events from 21–23 April 2026
April 21, 2026
12:00 pm
1h
Senzomi's Tom Middleton transforms The Box into a powerful, multi-sensory environment for deep immersive listening.
April 21, 2026
12:00 pm
1h
An audio-visual journey-cum-playlist from German audio creative collective, KLING KLANG KLONG.
April 21, 2026
1:00 pm
15m
WXO founder and CEO James Wallman opens World Experience Summit 2026!
April 21, 2026
1:15 pm
30m
A framework on how to design scalable cultural infrastructure – commercially operational, modular and export-ready.
April 21, 2026
2:00 pm
30m
A full sensory brand case study mapping taste, touch, scent and sound to guest perception.
April 21, 2026
2:00 pm
30m
In 2026, the shopping centre of the past is dead – you now have to be ‘more than a store’. With Wake The Tiger and Phantom Peak heading to Westfield London and Stratford City, can the Experience Economy save real world retail?
April 21, 2026
2:00 pm
30m
From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.
April 21, 2026
2:00 pm
45m
A breakdown of narrative fundamentals that drive return visits, advocacy and stronger guest impact.
April 21, 2026
3:00 pm
30m
From audio design to spatial navigation, from neurodiversity to physical access, accessibility is no longer a niche consideration. It’s a creative frontier.
April 21, 2026
3:00 pm
30m
Barbie: The Dream Experience's Sarah Mendes on how to harness the emotional pull of the past for Millennials and Gen Z.
April 21, 2026
3:00 pm
30m
Tall tales of unbuilt resorts, nevermade theme parks and grand follies and failures – but what can we actually learn from these phantom projects?
April 21, 2026
3:00 pm
30m
How the next higher level of visitor experience achieves true transformation and a true change in your visitors’ actions and lives.
April 21, 2026
3:15 pm
15m
A welcome keynote from the Deputy Mayor of London for Business and Growth.
April 21, 2026
4:00 pm
30m
A conversation on positivity by design, emotional architecture, and what happens when a platform puts human experience first.
April 21, 2026
4:00 pm
30m
An interactive session on making immersive media accessible to disability communities.
April 21, 2026
4:00 pm
30m
A gaming-led approach to building fandom through missions, shared play and community design.
April 21, 2026
4:00 pm
30m
Immersive and location-based experiences are booming. But beneath the hype, have we actually figured out the formats that make money?
April 21, 2026
4:00 pm
45m
A workshop to build a usable two-sentence pitch for projects, companies or ideas.
April 21, 2026
5:00 pm
30m
A participatory exercise in mapping the networks that shape local experience ecosystems.
April 21, 2026
5:00 pm
30m
A hands-on workshop on puppetry as a way to invite safe, voluntary participation.
April 21, 2026
5:00 pm
30m
From bootstrapped brand to fringe pop-up to one of the UK’s largest commercial arts companies.
April 21, 2026
5:00 pm
1h
Three of the world’s most exciting tech-driven creators each get 7 minutes to show us how it’s actually done. The only brief we’ve given them: make us feel something real.
April 21, 2026
7:00 pm
2h
Celebrate with the shortlisted finalists and winners of the Oscars of the Experience Economy, brought to you with Immerse LDN.
April 22, 2026
10:00 am
1h
A live journey through music, visuals, and emotional storytelling from George Berlin and Jeena Earthiva.
April 22, 2026
10:00 am
30m
In the early 2010s, escape rooms were on the sort of growth curve that gets investors excited. And then, the growth plateaued. Or did it…? We look at what the escape room pioneers did next.
April 22, 2026
10:00 am
45m
See the fabric of the Ministry of Sound come to life to the sounds of Public Service Broadcasting – before exploring the concepts together.
April 22, 2026
10:00 am
30m
A practical case for using game engines as logic systems, not just rendering tools.
April 22, 2026
10:00 am
45m
Lead session from the founder of the School of Experience Design.
April 22, 2026
11:00 am
30m
Experience design, community, production, neuroscience… The secrets behind the award-winning ArcTanGent Festival.
April 22, 2026
11:00 am
30m
Introducing 'Immersive Influence': how to reframe experiences as behavioural infrastructure that shapes action beyond the visit.
April 22, 2026
11:00 am
30m
How should videogaming IP best show up in the real world – and bring their players with them?
April 22, 2026
11:00 am
30m
Lessons from interactive art on using technology to create stronger sensory and emotional impact.
April 22, 2026
11:00 am
45m
Shift from designing, creating, and staging memorable experiences to meaningful, transporting, and transformative experience.
April 22, 2026
12:00 pm
30m
Tony-nominated producer and developer Blair Russell on the funding structures, development paths and revenue streams that will transform your art into a business.
April 22, 2026
12:00 pm
30m
How marginalized communities—through queer ritual, performance, and space-making—shaped the blueprint for immersive experience design.
April 22, 2026
12:00 pm
30m
Wellness and neuroaesthetic experiences are powerful but often small, niche, and hard to scale. How can they become commercially viable?
April 22, 2026
12:00 pm
30m
Discover how agile, iterative systems can transform your creative process, allowing rapid testing and adaptation for more innovative live experiences.
April 22, 2026
12:00 pm
45m
A conversation between creatives, investors and finance leaders on balancing viability and ambition.
April 22, 2026
1:00 pm
1h
A lunchtime discussion with DODDZ about the importance of storytelling to his work before a real time demo of the living artwork.
April 22, 2026
1:00 pm
1h
Come and experience BurnerSphere, the award-winning VR Burning Man recreation with co-producer Athena Demos.
April 22, 2026
2:00 pm
30m
An exploration on how experiences now function as shortcuts to becoming – where people rehearse and revise their sense of self.
April 22, 2026
2:00 pm
30m
A firsthand account of protest objects and mutual care as human technologies in crisis.
April 22, 2026
2:00 pm
30m
Multi-phase assessment system for creators, IP owners, and investors to determine whether a live experience can - or should - become an expanded storyworld.
April 22, 2026
2:00 pm
45m
A cross-disciplinary narrative framework for linear, branching and open-world experiences.
April 22, 2026
3:00 pm
30m
Rethinking the correlation between technology and quality in immersive experiences.
April 22, 2026
3:00 pm
30m
Whether it's Swingers or the recently-opened Poolhouse, what are the secrets to competitive socializing’s success?
April 22, 2026
3:00 pm
45m
A hands-on workshop on pitching ideas to brands with clarity, context and business value.
April 22, 2026
3:00 pm
30m
An exploration of how music and sound shape feeling, behaviour and transformation in space.
April 22, 2026
4:00 pm
45m
A practical framework for using AI to improve clarity, alignment and decisions in design.
April 22, 2026
4:00 pm
30m
How to encode creative intent as an immutable blueprint that connects the original vision directly to the delivered experience
April 22, 2026
4:00 pm
30m
We bring you a unique, co-created generative AI cinema experience… from Sam?
April 22, 2026
4:00 pm
30m
Practical tools from immersive theater for designing audience journeys, meaning and transformation.
April 22, 2026
4:00 pm
30m
Whether it’s a brand activation or a B2B event, the challenge is the same: how do you prove experiences deliver measurable outcomes — and earn more budget?
April 22, 2026
5:00 pm
30m
It's back for 2026! Present your ideas to a panel of investors, operators, and experience veterans – and get ready to pitch for your life!
April 23, 2026
10:00 am
1h
The Laboratory of Belonging is a place where visibility is examined with curiosity and care — and where participants leave feeling seen, heard, and celebrated.
April 23, 2026
10:00 am
45m
A workshop on balancing financial return, guest outcomes and timing in experiential decision-making.
April 23, 2026
10:00 am
1h 30m
A place for attendees to share opinions, discover new skills and make new friends.
April 23, 2026
10:00 am
1h
An exclusive audio visual collaboration between two creative minds of the experience world.
April 23, 2026
10:00 am
30m
A partnership case study on how collaboration and relationship data support brand impact.
April 23, 2026
11:00 am
30m
Discover how we use COGS to develop novel solutions for dynamic audience flow control. Explore what’s possible when you break out of a strictly time-coded experience.
April 23, 2026
11:00 am
0m
A model for how destinations can fund, distribute and measure partner-led work at scale.
April 23, 2026
11:00 am
45m
Seven practical principles for shifting attractions from passive viewing to playable guest ecosystems.
April 23, 2026
11:00 am
30m
How teamwork, structure, partnership and collaboration will help build the experience ecosystem of the future.
April 23, 2026
12:00 pm
30m
A strategic session on where, why and how brands should scale events globally.
April 23, 2026
12:00 pm
30m
Inside the decline in consumer trust for brands, businesses and institutions – and the new ways of trust development that need to be adopted.
April 23, 2026
12:00 pm
30m
Lead keynote from the Co-Founder of Odyssey Works and the Experience Design Certificate Program.
April 23, 2026
12:00 pm
1h
In this special BRC Imagination Arts workshop, Brad and Donna share their storydoing methodology — how to make your story happen to people in ways that move, shift and stay with them long after it's over.
April 23, 2026
12:00 pm
45m
From Shanghai to Riyadh, from London to Los Angeles – the Experience Economy is evolving fast. This session is a global intelligence exchange: what’s working, where, and why.
April 23, 2026
1:00 pm
1h
An exclusive installation of Max Cooper & Factory Fifteen's audio and visual installation recently launched at the Royal Albert Hall.
April 23, 2026
1:00 pm
1h
Advice for new founders and experience entrepreneurs from the University of Cambridge's Professor Chris Coleridge.
April 23, 2026
1:00 pm
1h
Come and experience BurnerSphere, the award-winning VR Burning Man recreation with co-producer Athena Demos.
April 23, 2026
2:00 pm
45m
In this hands on workshop for all technical backgrounds, build interactions and learn practical ways to integrate responsive tech into experiences.
April 23, 2026
2:00 pm
30m
With some superfans attending over a hundred times, Owen Kingston reveals the secrets behind the world's most repeatable experience.
April 23, 2026
2:00 pm
45m
Tales of refrigerated drinks and creative camaraderie, a deep dive into networks of inspiration and where ideas come from, food as a site for emotive experiences for years to come…
April 23, 2026
2:00 pm
30m
Discover the story behind creating digital worlds for Las Vegas's The Sphere.
April 23, 2026
2:00 pm
30m
A panel on using environments, interactions and narratives to shape social change.
April 23, 2026
2:00 pm
45m
Learnings from the first three years of immersive programming at the Barbican Centre.
April 23, 2026
3:00 pm
30m
The idea of experiential travel is everywhere, but it’s much harder to do than say. What does it take to deliver an experience people remember, tell their friends about – and come back for?
April 23, 2026
3:00 pm
30m
A redesign case study using audience reaction data to test changes in an IP-led show.
April 23, 2026
3:00 pm
30m
Global megatours, album formats, festival overload, high-end audio, challenges for smaller venues… Where does experience design fit in with the future of music?
April 23, 2026
3:00 pm
30m
A discussion on why resistance to screens creates new openings for live experiences.
April 23, 2026
4:00 pm
30m
With 25+ years as a member of the Torture Garden team, Charlotte Hellicar reveals how rules, information and immersion can increase excitement and freedom at events.
April 23, 2026
4:00 pm
30m
A framework for forecasting commercial return before production begins, replacing vanity metrics with measurable business outcomes.
April 23, 2026
4:00 pm
45m
A live demonstration of digital twins for testing crowd flow, capacity and creative choices.
April 23, 2026
4:00 pm
30m
Join blooloop's Ruth Read for a discussion on sustainability means in practice – and how to design experiences that are both responsible and commercially viable.
April 23, 2026
4:00 pm
30m
Pitch your platform, share your idea and tell a high powered audience why they need to talk to you.
April 23, 2026
4:00 pm
1h 30m
How Mikhael Tara Garver's Culture House Immersive are developing original tourable work and bringing some of the world's most beloved IP across music, film, literature, and culture into spaces people can inhabit.
April 23, 2026
5:00 pm
1h
An intimate interactive roundtable session with the Founder and CEO of Future of Storytelling.
April 23, 2026
5:00 pm
30m
A hybrid design case study combining theatre, games, music and systems into one whole.
April 23, 2026
5:00 pm
30m
A case-backed look at how playful details start business conversations and support pipeline growth.
April 23, 2026
8:00 pm
5h
Music makes the people come together.… Our infamous LXW Wrap Party is back for 2026!